Cricket has also been included this time in the Los Angeles 2028 Olympics. Fans are quite excited with this decision of the International Olympic Committee (IOC). The bidding process for its broadcast rights has been started in the Indian subcontinent. Broadcasters can apply for this by 13 August. In a recent interview, a senior IOC official Anne-Sofi Vomard said, “T20 cricket’s return to the LA Olympics can prove to be a major change for India and surrounding countries.”
Talking to CNBC-TV18, a senior IOC official Anne-Sofi Vomard said, “The most liked sports in India are cricket and T20 cricket joining the Olympics can prove to be a major change for not only India but the entire Olympic movement.”
What did Anne-Sofi Vomarard say
Anne-Sofi Womard said, “The return of cricket in the Olympics is the same as the beginning of a new competition. Whatever broadcasting rights will be achieved for the first time, it will bring cricket in the Olympics for the Indian audience. This is a historic moment for us as well as very special, because the game will not be limited to cricket only. We believe that whatever media partner will be made, it will lead to the development of the rest of the Olympic Games in India. The youth will be inspired towards new sports activities and adopt a more active lifestyle. ”
Understand the importance of Olympics
Anne-Sofi Womard said, “We want partners who believe in values like us, this is our first priority. We are talking to many companies and also trying to know what is important for them. Anne-Sofi Womard said that he is talking to many Indian brands and is expected to be found soon that is associated with Olympic values.
India’s media market is quite active
Anne-Sofi Womard said, “Currently, India’s media market is very active and competitive, that is why we have decided to start a formal and transparent bidding process, in which all interested companies will get equal opportunities. What price we are expecting for broadcasting rights, it is confidential, but we are confident that this amount can be many times more than last time.” Let us know that Viacom 18 took the broadcast rights of the 2024 Paris Olympics for $ 31 million. Now IOC expects many transparent dialects for the 2028 Olympics.
2036 Olympic India can host
IOC has appreciated India’s desire to host 2036 Olympics. Recently, a delegation, including the Union Sports Ministry, the Government of Gujarat and the President of the Indian Olympic Association PT Usha, met IOC officials in Switzerland’s flame. During this, he formally introduced Ahmedabad as a city selected by India to host the Olympics.
