The Emirates airline, which offers flights to more than 140 destinations in the world, announced that it will begin accepting Bitcoin (BTC) and other cryptocurrencies as a form of payment, after reaching an agreement with the Crypto.com platform.
The initiative will be implemented through the integration of Crypto.com Pay in the airline digital systems, and It is expected that it enters into force next year.
The agreement was formalized through a memorandum of understanding signed in Dubai by representatives of both parties. Key figures participated in the event, such as the president of the Emirates Group, She said Ahmed Bin Saeed to the Maktoum, and senior executives of the two companies.
Adnan Kazim, deputy vice president and commercial director of the airline, pointed out that This alliance responds to the need to adapt to the new preferences of consumersespecially the youngest and familiar with technology.
«Associate with Crypto.com to integrate cryptoactives into our digital payment system reflects Emirates’ commitment to the evolution of customer preferences, in addition to allowing us to reach younger segments and technology experts that prefer digital currencies. This strategic movement is in line with Dubai’s vision of leading financial innovation and, at the same time, offering users greater flexibility and options when operating with Emirates »
Adnan Kazim, Deputy Vice President and Commercial Director of Emirates.
For their part, from Crypto.com they held the agreement and highlighted their role in promoting the daily use of cryptocurrencies. Eric Anziani, president of the platform, said that collaborating with a company in the caliber of Emirates is essential to expand the scope of innovative financial solutions, especially in the Gulf region.
It should be noted that both companies plan to launch promotional campaigns to encourage the use of cryptoactive among passengers. This initiative is part of a broader context, in which Dubai seeks to consolidate as a global center for the development of solutions based on digital currencies, backed by a favorable regulatory environment and constantly evolving.
The interest in Dubai to consolidate as a global center for cryptocurrencies is also reflected in the advances of Emirates NBD Bank, the largest bank in the city and government owned.
According to cryptootics, this entity launched through its LIV digital subsidiary a new application that allows its more than 9 million customers to buy and sell Bitcoin (BTC), Ethereum (ETH) and other assets. To do this, he collaborates with Aquanow, an authorized provider of cryptocurrency services, and offers custody solutions backed by the British firm Zodia Custody.
