The gold crown is a 100 % subsidiary of the Unwr Group. The decision is the result of intensive and constructive conversations that have been held between Assima and the Unwr Group management bodies in the past few months, the Assima Hoch 2 GmbH announced.
The connection of the 34 Assima dealers to the gold crown should help, among other things, to further expand existing formats such as the Bagmondo.de sales platform.
Tobias Eichmeier, CCO Anwr Group, says: “We are very happy about the trust of the Assima and the affiliated dealers. This partnership is another clear signal that it is time to combine them more closely under composite groups of any industry. As Anwr Group, we, as Anwr Group, are very open to strengthening the position of the entire trade.”
The central regulation via the gold crown and DZB Bank GmbH will take place from January 1, 2026. In the coming months, the service and supplier partners will be comprehensively informed about the next steps and integrated into the process.
Prof. Dr. Andreas Kaapke, chairman of the Assima, says: “By bundling our forces, we create optimal conditions for our Assima retailers in order to act more successfully in the future. This bundling significantly strengthens the position of leather goods dealers to suppliers and service providers and opens up new ways to optimize margins and quality in the demanding environment of cost pressure and condition competition.”
“With this merger, Assima and Goldkrone set a strong sign for the future of the industry,” emphasize both Wolfgang Pachali, Managing Director of Assima Hoch 2, and Goldkrone Managing Director Tobias Ockenfels.
The Assima Beteiligungs GmbH & Co. KG will continue to exist, but is no longer operational, said Wolfgang Pachali when asked by LR. As long as the final accounting for the bridging aids has not been drawn up, the company cannot be liquidated.
You can find more about the facials of the Assima in the Assima story.
