The new logo should reflect innovation, efficiency and flexibility. The brand identity should include three core columns: a starting point for global business, a bridge between international markets and local features and a reliable business partner for industry professionals.
The decision to update the brand is part of a development strategy that reflects the new direction of the fair in the past five years. The fair not only established itself as a trading center, but also as a global platform for the exchange of ideas, the training and the presentation of top projects. The new visual and communicative identity is based on three key elements that should reflect the strategic role of the event:
“Business Starts here” – The Expo Riva Schuh affirms and strengthens its role as an important starting point for international shoe retail. The fair is the ideal place where exhibitors and buyers can anticipate trends, explore partnership opportunities and establish new business relationships.
“Global flexibility, local efficiency” – The fair is designed in such a way that it offers experts maximum flexibility by connecting the global dimension to local market features. Expo Riva Schuh offers exhibitors an effective platform for quick access to new markets and offers tailor -made, innovative solutions that meet local needs.
“The trade fair that works with them” – Expo Riva Schuh positions itself as a practical, service -oriented partner. Your role goes beyond the mere provision of exhibition areas and focuses on active cooperation with experts from the industry. It offers tailor -made solutions, personalized services and intensive moments of exchange that promote business growth and competitiveness.
“With this new brand identity, Expo Riva Schuh not only underlines its role as a trade center, but also as an operational partner for experts from all over the world who supports it in coping with the upcoming challenges in the developing shoe industry,” says Alessandra Albarelli, General Director of Riva del Garda Fiecongressi. “The new logo and the new visual identity that symbolize this development will accompany the fair in your future editions, starting with the advertising for the event in January 2026, and a new chapter will open in a story that is characterized by both continuity and change.”
