“Blackpink in Your Area”: This day is sending wild many K-pap fans with line enthusiasm. Blackpink is more than a girl group – they have a real movement, a lifestyle, a cultural event.
Since its debut in 2016, the South Korean girl group Blackpink has become one of the top exports worldwide – and they are not just traveling to the world as musicians. Jisoo, Jennie, Rose and LISA played alternative roles as fashion icons, brand ambassadors and affected.
His “Deadline World Tour”, which he is whispering him worldwide on a big stage, closed on 5 July.
Six days later, they release a single, “jump,” their first new track in three years.
The new Banger reminds some music fans of the 1997 Berlin Love Parade track, “Met Hate the Love Parade” by German DJ Da Hul.
Under the official video of the 1997 track, a user wrote, “Girlfriend sends me a blackpink song, I send girlfriend da Hul back. Glad that I am not the only one who thought about this song, the brain immediately returned to the 90s.”
https://www.youtube.com/watch?v=cgcvzdckcqy
https://www.youtube.com/watch?v=ko4y3nkjxda
South Korean entertainment industry product
Blackpink was founded by YG Entertainment-One among the largest companies in the C-Pop industry. As common in South Korea, young women pass through years of training in singing, dance, languages and stage.
His first film, a double single, which was “Bombayah” and “Whistle”, came out in 2016. Electronic beats in Korean and English, spoken singing, attractive refrains and songs were also a sensational hit outside Asia.
Symbol of ‘Korean Wave’
With his music, detailed music videos and a very different style concept, Blackpink quickly became one of the most successful C-Pop groups of all time. His success is a symbol of international growth in South Korean culture since the 2000s – “Korean wave” (in Korean Hallu).
Despite the success of Blackpink and adjacent Comac of Boy Group BTS, according to Adam Zuluenic, a researcher and teaching expert in Korean study at Melbourne University, this music style has been more booming in recent years. But he says that South Korean entertainment industry is extremely flexible and innovative – at least thanks for special support from the government. Its purpose is not only to promote the economy, but is uniquely to pursue the national strategy for so-called soft power: this is to help strengthen the positive image of South Korea as the region’s-Pop or Korean Netflix chain.
Four personality – a style
Unlike many other K-Pop groups, Blackpink has only four members-and each has its own special vibe.
Jenny, who is a big -hearted in New Zealand, is known for her role as a brand ambassador for her fashion style and channel.
Jisoo is a group of visual icon and a successful actress.
Roja was born in New Zealand, grew up in Australia, and the audience was engraved with his intimate voice and sad style.
Lisa, originally from Thailand, enthusiasts with its accurate dance skills and international social media appearance.
This diversity has enabled the group to appeal to a wide variety of target groups worldwide – both through their music and blind.
Adam Zulonic told DW, “Many South Korean artists, in fact, have either been crossed or perhaps a more common artistic style has left a certain ‘Korean’ in favor.” “A prominent example of Blackpink’s Roste and Bruno Mars’ is quite a recent hit single”
https://www.youtube.com/watch?v=ekr2niex040
Their trademark: fashion and beauty
Blackpink is famous for more and more, they are music-ways such a large-name fashion and beauty affecting. All four members collaborate with international luxury brands including cosmetic brands such as Dyer, Channel, St. Laurent or Seleen with cosmetic brands. Fans saw their appearance around the world.
The overlap between the pop culture and the fashion industry stems from the widespread marketing strategy of the South Korean entertainment industry. Zulawnik has listed some examples, “17 branded snacks at the People’s Republic of China from BTS food at McDonald’s in Australia.”
He says it is especially visible in South-East Asia-for the primary markets for the C-Pop industry for various associate projects between one-pap groups and local brands and businesses.
Social networks as a factor for success
An important component of Blackpink’s success is their strong online appearance. The girl group runs one of the world’s top YouTube channels. More than 90 million people follow their music videos, rehearsal clips and a glimpse in their lives.
On platforms such as Instagram, Ticketkok or Korean fan platforms, the group has close contact with its fan community – “Blink”. This digital proximity to their community enhances their influence, making them look acceptable without losing their glamor factor.
https://www.youtube.com/watch?v=32SI5CFRCNC
What has changed blackpink in K-Pop industry
For a long time, the boy group dominated the South Korean music business. Blackpink has permanently changed that image. They show that girl groups can enjoy international success in line with conservative roles. They radiate to make them a role model for many artists to create confidence, professionalism and creativity.
They have impressed several ke-pap groups with their formulas of a small group with individual profiles, successful release and global public relations. The so-called blackpink effect is now an established concept in the region, which means that four young women remain an impressive force for pop culture-because they will show fans worldwide during the “Deadline World Tour”.
This article was original in German, the interview was conducted by Stuart Brown.
