Kristin KäpplingerVice President Product, gave insights into the collection: “The brand experience is so much more than a new corporate design. It is much more profound. It is a real statement.” The product is in the heart. “We think in wide and half sizes because we know: every foot is unique, and every occasion deserves the perfect shoe. This is our DNA and our promise.” On the three principles Truly Good (new softness and softness, more attention to the details and product exposure), Truly You (understanding of design and courageously curated collections) and truly smart (continuous further development, orientation also on younger target groups, new product concepts), the collections were re -established.
Gabor processes three style worlds in his collections:
Retro forward
Nostalgia meets modernity. Classics are reinterpreted, iconic and timeless-minimalistic. Noble nubuks, metallics, brown tones, but also subdued blue dumplings and chili-red should create a timeless, elegant mood.
Summer Breeze
Lightness, flowing and transparent materials ensure airy comfort. Reserved femininity in shoe design. Models that look good and feel good. Eyenosis elegance for everyday life. Pastel and delicate colors such as violet and vanilla. Smooth leather and metallics, airy materials, romantic lace, mesh and pearl shimmer.
Nature drives
Inspired by nature without foregoing style. The designs reflect a careful lifestyle. Velours, velvetvreaux, colors in steamed tones from warm sand nuances to soft sage to gentle yellow. Colors that convey a feeling of calm and connectedness with nature; Woven bast, jute base, snake prints, Tieffussbetandals.
Kristin Käpplinger In conclusion: “Every couple tells our story and reflects our passion for making shoes. Be part of this trip. The next chapter is now beginning.”
An appeal also directed Tom CzizeggVice President Sales, to the dealers present: “The changes at Gabor have triggered one or the other uncertainty in the past few months. What happens, who are the new people, how is it going?” There was a lot of communication to Gabor – but little from Rosenheim itself. “We worked on the future,” said Czizegg. “And we are firmly on the partnership with trade and with the purchasing associations. In Germany, in Europe, worldwide. We want to be the important brand in your range, which inspires your customers sustainably through its brand design and product innovations.” Gabor wants to help increase the average prices that are important for trading, increase the LUG and ensure healthy contribution margins at the end of the day. “Place on us, rely on Gabor. Support us to make our new brand and our products tangible for your consumers on your space. Give Gabor Brand New! And invest more into this great brand with radiance.”
