Carina von Schrottenberg will take over the newly created position of the Head of Sales Central & Western Europe from August 1, 2025. It takes responsibility for Germany, Austria, Benelux and France. With her stations at Adidas, Puma and Schiesser, the experienced sales expert brings extensive industry knowledge and international sales expertise. In the future, it will act from the Munich location. Their strengths lie in strategic brand development, in the structure of powerful sales structures and in the successful control of complex go-to-market processes, explains Haglöfs. The focus of your work will be a clear consumer orientation, strengthening the specialist trade and sustainable growth. “With Carina we gain an experienced leader that our ambitions in the Central European market will not only share, but also promotes the necessary strategic depth and operational excellence. Your understanding of brand-compliant sales, your closeness to trade and your gaze for meaningful scaling make you an ideal occupation for this role,” says Haglöfs-Coo Andreas Lorenz.
HAGLÖFS obliges Head of Sales
