The digital solution analyzes the order behavior of over 1,500 trading partners every day, shared two. On this basis, it creates automatically and in real time individual information about requested, immediately available items.
The focus is on a comparison between the current market demand and the individual order of a specialist trade partner from the past three months. The AI recognizes which models, colors and series sell particularly well in Germany or in certain regions.
The application enables specialist dealers to react more specifically to current trends, to streamline the range of range and at the same time increase sales potential. In addition to specific product recommendations, the system offers analysis functions, such as the performance of individual article groups, for the range of range or regional demand development.
“Our partners do not receive general sales strikers, but very individual recommendations-based on reliable market data and their personal order history,” explains two-managing director Katrin Ansorge. “This saves time, reduces storage costs and increases the cover speed.”
The smart order recommendation is part of the digitization strategy of two, with which the company wants to strengthen inpatient specialist retailers. The solution is integrated in the dealer portal and can be used without additional software or technical knowledge.
