According to the organizer, the Supreme Group, almost 400 collections can be seen in Düsseldorf from July 17th to 21st. The offer extends over DOB, HAKA, accessories and shoes. Mirjam Dietz explained that producers without intermediate agencies are also responsible for business development and communication at the Supreme Group. And the demand is great: “We were fully booked early, we are very proud of it.” This also applies to the event in Munich, which will take place with a similar offer from August 2 to 5.
The organizers place value on the curated offer of the order event. “It’s not always about the multitude of brands, but about the right brands.” The Supreme is not far from the showrooms on Kaiserswerther Straße and also sees itself as a meeting place.
Shoe collections could also be seen on the premises of the fair, including Brunate, Melvin & Hamilton, Lloyd and Nero Giardini. In unison, the exhibitors expect a challenging order round, but rely on the courage of the dealers to differentiate themselves from average with well -thought -out ranges.
