Today, housing is a financial asset that attracts global capital, which distorts its price.
By offering a better value refuge, Bitcoin would free the housing from speculative pressure.
There is a strange paradox in the Mexican real estate market. On the one hand, there is the general perception, shared by authorities and media, that rentals have shot themselves at unsustainable levels, even promoting legislative changes to control the increases. On the other, the official data of the National Institute of Statistics and Geography (INEGI), analyzed by the economist Pablo Cotler, paint a completely opposite picture. These indicate that from 2010 to 2025 the profitability of the landlords has fallen 42% in real terms, since the rentals have risen at a much lower rate than of inflation.
This contradiction between “exorbitant” rentals in popular areas, driven by digital nomads, platforms such as Airbnb, and stagnant prices in areas with informal treatment, reflects a dysfunctional market. However, Bitcoin, Bitcoin could offer a radical solution by redirecting the speculative capital that inflates housing pricesas proposed by real estate developer Elias Sacal, allowing more accessible rentals in Mexico.
The house, according to Sacal In the podcast Bitcoin for Corporations has ceased to be a good of use to become a financial asset, where the mantra of “location, location, location” has been replaced by “performance, performance, performance.”
Sacal referred to a fundamental change in the logic promoted by the real estate market. He mentioned that, traditionally, the value of a property was based on its geographical location, considered the key factor in determining its attractiveness and price. However, he argued that, in the current context, the real estate market is dominated by the search for financial returns above any other consideration.
With “performance, performance, performance”, Sacal points out that investors, from pension funds to large capitals, no longer prioritize the location of a property for intrinsic value or utility (such as a place to live), but that they see it as a financial asset whose profitability is the main investment engine.
He explained that the purchase, development or rental decisions are taken according to how much money can generate. This, influenced by external factors such as interest rates or global capital flows, instead of housing needs or the practical value of the property.
This change, according to Sacal, It contributes to the inflation of housing prices and, therefore, rentssince the market is saturated by speculative capital that seeks to maximize profits, not satisfy the demand for households.
For all this speculative capital, the margins of the landlords are eroded, as they show INEGI datatrapped between high prices and the limited payment capacity of the tenants. But, in the real estate market, few are considering Bitcoin.
Redirecting capital would relieve rentals in Mexico
Sacal, whose company Grupo Murano plans to convert real estate assets into Bitcoin, argues that this digital asset, with its scheduled scarcity and decentralized nature, is a refuge of value superior to real estate, as Cryptonoticia already reported.
Sacal’s thesis suggests that Bitcoin could act as an “exhaust valve” for speculative capital. If billions of dollars that inflate the real estate market in cities such as Mexico City, Cancun or Monterrey are redirected to BTC, the speculative demand for properties would decrease. This would reduce acquisition costs for developers and lessors, relieveing pressure to maximize rentals.
Sacal warned that with less capital competing for the same properties, acquisition prices for developers and landlords would not inflate at artificial rhythms. And, additionally, if a lessor can acquire or build a property at a lower cost, he will not feel the same pressure to squeeze the maximum performance of his tenants.
In essence, by “demonizing” housing, Bitcoin investment could act by returning its original functionthat is, as a home, not as a financial instrument.
This disruptive vision states that the solution to the rental crisis in Mexico is not in more regulations, but to set the look where the world is storing its wealth.
