In cooperation with Schuhkurier, the market research institute Marketmedia24 in a non -representative survey under around 400 barefoot shoe carriers asked how they use their barefoot shoes. For Marketmedia24, Jürgen Hanke presented the results of the research in a lecture at the Offenbach Messe Messe.
It came out: Those who wear barefoot shoes almost always do this. 87.5 % of those surveyed stated that they used their barefoot shoes every day. They wear another 11.3 % several times a week, only around 1 % less often or not at all.
In particular, two reasons outweigh the respondents to use barefoot shoes. Most often mentioned were more comfortable and freedom of movement for the toes (89.1 %) and the natural foot movement and foot development (88.0 %). The promotion of blood circulation and sensorimotor skills, on the other hand, is only a relevant factor for a third of the respondents (34.5 %).
The best -known barefoot shoe brand is iguano with a brand awareness of 96.2 %. The brand is characterized primarily by the fact that they also know many people who do not have the shoes themselves (60.3 %). Apart from children’s shoe brands, this is by far the largest awareness quota among non-supporters of the respective brand.
Sonja Koschel told Schuhkurier that she is interested in a representative connection study on the potential of the barefoot shoe market: “At work at the Consumer Report 2024, we noticed how interesting the topic is. With the survey we wanted to gain further insights and learn more about the consumption behavior of the barefoot shoe bearers. To be able to deepen. Marketmedia24 and Schuhkurier have already developed the Consumer Report 2024. In the representative survey, consumers were asked about their motivations when buying shoe.
A detailed report on the lecture in Offenbach follows in the upcoming Schuhkurier edition 32/25 as part of the reporting on Barefoot.
