The Verb Technology Company sales and marketing company announced a corporate corporate treasury based on Tancoin (Ton), the native cryptocurrency of The Open Network network.
According to him release Officer, the company, which is quoted in the Nasdaq index of the United States Stock Exchange, will restructure its financial strategy after a private placement of actions that will allow it to acquire a significant position in Ton.
The operation involves the sale of approximately 58.7 million ordinary shares and Warrants Prefinanced at a price of $ 9.51 per share, the closing value of August 1, 2025. The transaction is expected to collect 558 million dollars and close on August 7.
After the completion of the process, verb plans to allocate most of the net income to the acquisition of Ton, which will become its main reserve asset. As part of this change, the company will adopt the new name Ton Strategy Co. (TSC) and will become the first company quoted in the stock market with a corporate treasury in Ton.
With this measure, the company plans to generate sustainable yields through Staking, to manage and expand its exposure to this asset in a self -financed strategy. The current commercial operations will continue and it is estimated to expand.
As noted, 110 institutional investors and specialized in digital assets participated in private placement. The main stand out Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital, Graticule (range), Panther Capital and Kraken. The agreement also received support from project founders such as Ethena Labs, in addition to signatures such as Animoca Brands, Bitgo and Parafi Capital.
It is not the first time that Kingsway Capital participates in the conformation of Tancoin treasury. In July, the Ton Foundation advertisement The launch of its own reservation of that cryptocurrency, in collaboration with that entity. The Treasury would contain 400 million dollars in ton, as reported at that time.
Verb reported that they will maintain their price at Nasdaq under the Ticker VERB and plan to disseminate updates on TON’s purchases, the growth of your treasury and governance mechanisms in the coming weeks. The approach will be focused on transparency, regulatory compliance and asset verification.
After the announcement, Verb shares shot at 85% on Monday, moving from USD 9.49 to USD 17.42 at the close of this report, as can be seen in the following graphic of TrainingView.
The VERB strategy adds to a growing trend between public and private companies that choose to integrate cryptocurrencies into their balances.
Signatures such as Bitmine, Sharplink, Defi Development Corp and Upexi, to mention some, began diversifying Outside the Bitcoin centered model adopted by Strategythe corporate entity of Michael Saylor, as Cryptoics reported.
Some have incorporated XRP, BNB and other currencies as part of their reserves, which suggests greater diversification in the institutional adoption of cryptoactive. As the financial analyst Pathik Desai sees, the rise of cryptocurrency treasures is entering a natural selection phase, where only assets capable of offering both real value, as verifiable economic utility will survive.
