“The start of the season was characterized by the weather, which was not optimal for us for a long time,” says Henrik DismerSchuhhaus Dismer in Dinslaken, eight branches. Overall, it is bought “very needs -based”, from the beginning a large restraint was felt. “This has been the case for three seasons, but it is becoming more and more extreme,” stated Dismer. “We practically ran behind our numbers all spring,” reports Bernd FrölichSchuhhaus Frölich in Bad Lauterberg, three branches. “June was the first month to bring positive numbers.” In fact, the business in most shoehouses only attracted when the weather remembered in June that we have summer after all – but only until the next rain phase. All in all, “it was challenging”, “it went better”, “it went quite well in view of the circumstances,” was not a swing in it “,” it was moderate “,” the frequency “is missing,” it went so lala “,” the demand was disappointing “,” it was frustrating “. So the summary of various shoe retailers.
The big departure, the breakthrough towards fashion and lust, the noticeable revival of great love for the beautiful shoe – all of this has failed. Instead, the shoe trade continued with a lack of frequency, the still bad general mood, the pronounced price sensitivity of the customers and, of course, the capers of the weather. After several strongly needs -oriented seasons, the question arises whether the relative consumer mask is really only a temporary phenomenon – or whether it is still not a new reality and therefore long -term. It is clear that women also need shoes – only their understanding of fashion is now linked to increased demands on comfort and everyday suitability. It is all the more important to record the signals that send your purchase decisions in order to be able to draw the right conclusions for his house with regard to the new round of order.
So let’s take a look at what is happening in the leaking spring/summer season. “There were nice new goods, attractive colors and also trends,” says Ingo HänelSchuh Beck in Römerstein, 14 branches. However, the beautiful overall picture in the shops is divided into two worlds: on the one hand there are the high performers, i.e. the products with which the shoe trade currently makes reliable sales; On the other hand, there are high potentials, i.e. shoe types that may have great potential in perspective.
