With high visitor frequency, carefully curated brand selection and a lively technical exchange, the event convinced numerous buyers from the German -speaking area.
The extended length of stay of many visitors and the presence of extended shopping teams underlined the strategic importance of the fair. The order process was increasingly well -founded and future -oriented. Particular attention was paid to the quality and meaningfulness of the collections presented, which rely on optimism and change with strong colors and clear manuscripts.
A highlight was the trend lecture by fashion journalist Sabine player, who, entitled “Courage is the new must-have”, put up with current developments and stimulated to deal with new concepts.
Young retail formats also used the fair to build new partnerships and gain fresh impulses. The Supreme Women & Men Munich once again confirms its role as an important source of inspiration and a stable anchor point in the order.
