BTCC is associated with Jaren Jackson Jr., NBA star and DPOY 2023.
The initiative seeks to connect the basketball world with that of cryptocurrencies.
BTCC, one of the cryptocurrency exchanges with more years of service, announced to Jaren Jackson Jr. defensive player of the year 2023 of the NBA and twice All-Starlike its global ambassador. The Alliance marks the first sports sponsorship of the platform, with the aim of bringing cryptocurrencies to mass audiences and take advantage of elite athletes influence to expand its global user base.
The collaboration will focus on closing the gap between professional sport and cryptocurrencies through marketing campaigns and interaction opportunities with fans. Outside the court, Jackson Jr.’s passion for music and fashion reinforces the cultural relevance and the link between sports excellence and new generation finance.
Jaren Jackson Jr. and BTCC: an alliance to break barriers
Through the safe platform of BTCCJackson Jr. and his followers can focus on the most important thing: the game and their passions. Fans will have access to exclusive content and can interact with the playerwhile discovering key functions of BTCC such as futures trade and copy trading.
“I am very excited to join the BTCC family. They are not just another crypto brand: they have been in the sector for more than a decade, and that consistency means a lot to me,” said Jackson Jr. “I have always believed to work hard, maintain discipline and think in the long term, either in basketball or building your future.”
Shared values: consistency, authenticity and long -term vision
For BTCC, Jackson Jr. embodies the values that the company has cultivated for 14 years: authenticity, consistency and winning mentality. “We don’t search Hypebut substance, and Jaren represents it as a sports, cultural and lifestyle icon, ”said Aaryn Ling, BTCC brand director.
As part of the collaboration, BTCC will launch a trading competition with autograph merchandise and an awards fund for participants. More details will be available on the website and official networks of the platform.
About Jaren Jackson Jr.
Jaren Jackson Jr. is a professional basketball player of the Memphis Grizzlies in the National Basketball Association (NBA). Three times selected for the defensive team of the year, twice All-Star and defensive player of the NBA year in 2023.
Beyond his career in basketball, Jackson Jr. is recognized for his intellectual and business interests. He is considered one of the most expert business athletes within the NBA. As an emerging star with a strong presence on and off the court, it represents the new generation of athletes that are not only competitors, but also brand and innovative builders.
About BTCC
Founded in 2011, BTCC It is a global cryptocurrency exchange with emphasis on safety, transparency and regulatory compliance. With licenses in the US, Canada and Europe, It has more than 9.1 million users and an impeccable security history. It offers cash, futures with up to 500x leverage, copy trading and a free demo account for beginners.
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