Many men are shoe muffle. This is nothing new, but it became clear again when researching the current issue. According to our order survey, 25.9 % of the survey participants want to significantly reduce the order of men’s shoes. They only want to increase 4.6 %, and even easy. In our dealer survey, some dealers describe the season as weak, especially in terms of their men’s shoes. Axel Schöll, dealer from Schweinfurt, even reported that most would not have noticed that this summer he had almost exclusively on the shelves in the men’s segment.
Probably a major of men in Germany will always have a pragmatic relationship with their own shoe, but show some examples: it is not impossible to inspire the gentlemen. Budapest shoes meanwhile increased its proportion of men from around 30 % to 40 % to 50 % and wants to further expand it.
Of course, a luxury shoe store on Kurfürstendamm is not representative of the shoe trade. But at the other end, Skechers showed how to get a man to deal with shoes more – even if he is not a sneakerhead. Finally, the retailers who are difficult with men to make Skechers the big exception. And the Skecher shoes are not only bought. The gentleman even dares to do new colors like Khaki.
Content Creator Fabian Hart knows that beauty standards are generally not carved in stone. After all, it is not so long for men to be interested in beard care. But today Barber Shops have a boom. Perhaps the man will soon take his gaze further down and realize that there are also two feet there.