“Nobody wants a big logo anymore”

What does your particularly demanding customer pay attention to?

For comfort. Comfort has become extremely important. Of course there are certain events, so it should be a sexy shoe again. In everyday life, however, our customer definitely wants comfort, a comfortable shoe that she can easily slip into.

Against this background, is there new limits for sales height at the sexy shoe?

Absolutely, the upper limit is 8.5 cm – and that’s still pretty high; Especially since our local customer also has to struggle with the Stuttgart cobblestones. Extreme high heels are forbidden.

Is there currently a shoe that triggers a hype?

This is definitely the Miu Miu boat shoe. You can’t have enough of that, the quantities are impressive here.

What exactly makes the boat shoe so attractive?

This shoe just has a cool look. He is casual, but not a sneaker. He has a cultivated sportiness, but also seems dressed. Actually, his success was already foreseeable, he was a longer period of time. I also like this shoe personally and wear it on vacation.

How does the ballerina run?

The ballerina also works very well. However, not every model is successful, it depends very much on the cleavage.

The cleavage shouldn’t be too deep?

Correct. Chances and straps are also well received. The Alaïa ballerina is a real phenomenon, it fits practically every foot. The fine, petite ballerina, on the other hand, depends very much on the fact that the foot really fits.

Even if the petite, often almost dance -like ballerina is a rather young topic: does the ballerina also have potential?

Absolutely, the ballerina is definitely a shoe that makes joy!

Does the sneaker now make less pleasure?

He still enjoys us-but of course we feel that everyone is a bit of sneaker tired. Therefore we want alternatives.

Are you already in sight?

In the men’s triple-stitch sneaker, Zegna is very successful, probably because it optically goes a little more towards the shoe than other sneaker styles. But of course we worry about where the journey basically goes. The classic leather shoe will probably be as little for men in the future as with the women’s high heels, because nobody wants to do without the comfort of the sneaker. Maybe the current success of the boat shoe is a finger, maybe it is the first step away from the sneaker.

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