The AnwR Schuh managers want to provide the trade for better yields about better conditions and access to goods for better yields. The Shoe Love partner program was simplified for this. In addition to the existing calculations, there is at least 3 % discount on all articles from the seasonal preliminary order. Article pools were largely dissolved. The newly added brands include Hechter Paris, Bugatti and Josef Seibel. “We are particularly happy to have won Josef Seibel and hope to convince other Pirmasens suppliers to join the program,” explains Astrid Heinze. A total of 58 suppliers take part. In order to get a good example yourself, there is a calculation of 3.0 on the pre-order collection for the Natural Sense, Longo and Move by Longo. The AnwR is also committed to ensuring that industry offers more advantages for the entire shoe trade. One of the successes of the operation includes the group of composites through price increases by price increases at Lloyd, ARA and Ricosta and the tension improvement of articles at Josef Seibel, Richter, Supremo and Regards Le Ciel.
In addition, the AnwR Schuh focuses on the extension of the range. Through the AnwR, dealers receive goods access from 65 suppliers in the areas of textile and accessories. Many shoe retailers are still afraid of taking other range areas on the area. That is why it was demonstrated at the fair with a retail pop-up store how these articles can be elegantly integrated without the business losing its character as a shoe store. “We can prove that there is an increase in yields at 10 % and 20 % of the textile content,” says Heinze. As a dealer, you also strengthen your range of shoes when you demonstrate the fashionable competence through textiles. With the recommendation program, retailers have accessed a selection of brands with bestseller articles that can be ordered immediately, and for which no changing room needs. Another tool for more efficiency is performance advice, which was launched in Maastricht after Retail Beats. “The dealers are increasingly ready to share their data because they realize that it will bring them something,” Patrick Gottesleben comments on the development.
