For an important part of his fans and many human rights activists, Bavaria Munich had a moral bonding to end his commercial behavior with Rwanda. Last Friday, the German champion did the same. But instead of removing misunderstandings about human rights or ongoing bloody, Dr. Was in Congo (DRC), Bavaria spoke of “strategic development”.
According to Sports Sponsorship Expert Phil Lipsarson, it was a step forced by fans and media.
“I believe external pressure led the change in the deal because in Germany, I think club fans are very exposed to Aadhaar. Fans in Germany are enough and are not open to commercial deals,” he told DW.
Although it will no longer show the branding of the Government Tourism Board “Tour of Rwanda”, Bavaria still wants to have a connection with the country, which is widely accepted for the funding of M3, a rebellious group, which has captured the area in cruel fashion in Eastern DRC.
Always deal with more than money
It will be through Bayern, described as a dedicated partnership focusing on football development in Rwanda through the expansion of FC Bayern Youth Academy in Kigali. ,
Lipperson works for German agency Do It! He argues that development participation, over € 5 million ($ 5.85 million) over a year that “visit Rwanda” allegedly paid Bavaria, understanding why the big European clubs stopped their reputation for the nation states with suspicious prestige.
“I think it is a strategic expansion to emerge in various markets outside Europe. In recent years we have seen it in Asia – India, Japan, China – and so in North and South America, but Africa has not felt a market commercially for big European clubs,” Hey.
For Mohammad Kayeta, the appearance of Senior Policy Director, Bavaria for Africa at the Human Rights Foundation is clear.
“I believe that human rights or anything behind it are prominent. If the club was, in fact, was concerned about human rights, it would not cancel the deal with Rwanda, while signing a new deal with Emirates two days ago,” Kita told DW.
Reject history
Kitta and Lipsarson shared some level of surprise that the most successful, and the richest, club signs a deal with another country with a record of human rights, a previous deal with negative PR and airlines associated with Rwanda, which ended in 2023.
Keta reported that there is internal politics for Bayern, given that the father of coach Vincent Company was born in Congo and became a member of the first congress mayor and a member of the Belgian Parliament in Belgium.
In a speech earlier this year, the Pierre company made its position clear, saying that their sympathy is with children in Congo, whose parents and brothers were dead, lost or “buried in holes”, “separated the ends.” This is the day “We erase the veneer like the ‘visit to Rwanda’,” he continued with tears in his eyes as Parliament passed a resolution to Rwanda’s actions in the struggle, which is currently an uncomfortable, US-borocard, ceasefire.
“This is a completely crazy situation. It is like promoting a club with a coach with a coach with ‘promoting a trip to Russia’.
What can be kept with Beyern Super-Rich?
While Bayern has quite and well-earned financial advantage in the rest of the clubs of Bundaliga, German Football Ownership Act-which determines that members of the club should maintain overall voting control and active fan visits, which is general anti-commercialization and globalization, means that Bavaria means Bavaria and their fiery TV-marks, or the status-dund-horses, or the status-dund-marks, or the status-dund-marks, or the status-dund-horses There may be concerns. By Qatar.
Bayern is not alone in entering suspicious deals. Earlier this week, Barcelona. Announced a partnership with the Congo, while Arsenal, Atletico Madrid and PSG are still commercial deals with Rwanda. None of the last three clubs answered questions from DW whether Bayern’s decision rethinked him on his own positions.
Given that the recent World Cups have been hosted by Russia and Qatar and the Governor of the game, FIFA, is moving beyond US President Donald Trump and Saudi Arabia before 2034 before the 2026 tournament, probably not surprising.
Softness of Bavaria’s Rwanda deal is a welcome step for many, but it is difficult to avoid the notion that it is a result of external pressure and PR rather than any question of morality.
Edited by: Chak Penfol
