What to expect for fan tokens? Chiliz and Partners.com Directive.

In the middle of the countdown for great sports shows, such as the World Cup next year, Marina Fuzeti Fagali, Senior Public Relations Manager From Chiliz y Partners.com, he explained to cryptonotics how they face the regulatory and adoption challenges of fan tokens.

On the decline in fan tokens consumption, Fuzeti explains that it is not due to something unique to the nichebut of the general cryptocurrency market. He indicated that there was a “very big hype” at the beginning, driven by the idea that it was a technology capable of “changing everything”, which was later deflated.

During the interview, which took place at the Blockchain Rio 2025 event, he explained that the adoption curve of any technology is going through an initial enthusiasm phase, followed by a stage of disappointment, and then begin the construction of a “more sustainable and solid” model.

In your vision, The fan tokens sector is already leaving the downturn of that cycle: “Now what we are doing exactly is that we have spent disappointment and we begin to walk again for the construction of what will be de facto the adoption of technology.”

Fuzeti stressed that Fan Token is “an utility asset” whose demand depends on the development of solutions and applications in cryptocurrency networks, such as Chiliz Chain in this case.

With a view to the World Cup in 2026, the company already has tokens from the Argentine Soccer Association (AFA), the National Team of Portugal and the Italy team. Besides, They are in conversation with other federations to launch national team tokensgive them impulse.

“Because in the end what we have noticed in recent years is that the fan tokens market movement, mainly for the business part, is that people link the volatility of Token with the feeling of the crooked,” he said.

The specialist said that «now that the World Cup is going to be played, Fan Token begins to value, but then falls like any volatile item in the market. The feeling of fans is what is going to deliver a lot of volatility ».

“As the World Cup is a time when everyone is very passionate and linked, motivated to consume the sport, we do a lot to boost fan tokens,” he added.

What will the Fan Tokens work in the 2026 World Cup?

Regarding the utilities of tokens for the expected great football event, the Chiliz and Partners.com directive clarified that These depend on the agreements with each federationwhich vary in each case and are planning them.

«The basic we have is tickets for games … T -shirts with autographs … sometimes encounters with players, but we are also talking and thinking a lot about exclusive content, video messages or MEET AND GREET Virtual, because it is something that also gives us more scale that in the end is what technology is about, ”he explained.

He recalled that during the pandemic the Fan Tokens lived a boom for the impossibility of attending the matches and the need for digital interaction with the teams. With the return to the stadiums, part of that attention deviated again towards the face -to -face.

Therefore, your current strategy and challenge It focuses on creating “digital, global and scale experiences that complement physical activity in the stadiumswhose capacity of people is limited.

Chiliz advances in dialogue with regulators

As for the regulatory panorama of the fan tokens sector, Fuzeti said that “regulation generates legal certainty in the market and with this more adoption, more clarity of what are the serious projects and those that may not be sustainable.”

“Brazil I see it with many good eyes because it is one of the most potential adoption countries for the company in the world,” he said. This is both for the passion to sport, football, and its size, as well as for its level of adopters of technology.

The specialist on the lands of the tropical country highlighted that “the potential for adoption of crypto is brutal: there is already more business volume and crypto transactions than in the Brazilian stock exchange.” Therefore, it is essential that there is a clear regulation for the industry.

In this sense, cataloged as key the Blockchain Rio eventwhich is considered the largest in Latin America and gathers “regulators, legislators, companies and final consumers”, which makes it an essential meeting point, as other entrepreneurs also told cryptootics.

During the interview, Fuzeti revealed that on the first day of Blockchain Rio 2025 he had a talk with the Central Bank to tell them: «And where are we going to look now? Well, I’m not an exchange, I am not an intermediary, I am not a custodiant, I am an issuer.

He contrasted that in the European Union, with the Cryptactive Markets Regulation (MICA), they are clarity. “There is a specific type of license for emitters and we take it out,” he said.

But, he pointed out that in Brazil, or even for the United States Stock Exchange and Securities Commission (SEC), it can be very interpretive what kind of activity the organization promotes and how its product is understood. Therefore, he indicated that they need to have clarity with regulators.

With the return of Donald Trump to the presidency of the United States this year, who intends to make the country the capital of cryptocurrencies, Chiliz’s team met with officials to return to its market and talk about the regulatory framework.

Fuzeti recalled that in the past the company He made a strong investment in the United Statesbut retired from the region when the government adopted a less favorable approach to the cryptocurrency sector.

“After the SEC went down laws that were not very positive for the crypto scenario, we left the market. But, with political changes, even the position of the SEC, we thought it was very good to return there, because the maturation of the sports market in the United States interests us a lot,” said Fuzeti.

«Between the maturation of the sports market and cryptofavible regulation, for us it is too important country. Then we had to be there presenting a little what we do all over the world, what we can do and also in plan to show ourselves in compliance with the law. Where do we want to be regulated. ”

Marina Fuzeti Fagali, Senior Public Relations Manager of Chiliz and Partners.com.

There is a clear regulatory frame for fan tokens

On the Fan Tokens, he stressed that “they were created to provide access to services, products, experiences, benefits.” However, he acknowledged that its negotiation in secondary markets, in Exchangegenerates debate on whether they must be regulated as Utility tokens (utility tokens) or Securities (values).

«Now what we have a lot in the market [de fan tokens] They are people who like to trace, people who are more linked to the vision a bit more financial. This is why the adoption most focused on the financial market, which makes it considered as SecurityIt is a point. But, on the other hand, we have created it from the beginning to change the way organizations interact with their fans. Then, the origin of the product, the creation of it, is totally focused on providing utility ».

Marina Fuzeti Fagali, Fan Tokens specialist.

In this sense, the company Go on the way to define regulations so that the fan tokens sector, such as cryptocurrency in general, obtains certainty to develop. This while in jurisdictions such as the United States advance bills to categorize digital assets.