Despite the currently caught mood in the industry, the event recorded a visitor growth of 15 % compared to the previous year. Over 400 trade visitors from the shoe and fashion trade took the opportunity to find out more about the latest collections and industry trends.
Around 180 brands presented their highlights for spring/summer 2026 in booked exhibition halls. A central element was the fashion show, which, among other things, made current trends tangible. The practice -oriented workshops also received great encouragement – in particular the “Ki instead of headaches” session on the possible uses of artificial intelligence in everyday trade and a workshop on skilled workers.
The presentation of the new SABU marketing portal and the SABU advantage world also provided interest. Both offers aim to support member companies in marketing and in the purchase of side items. In the SABU lounge, there were also individual consultations on topics such as management, digitization, further education and marketing.
Stephan Krug, Managing Director SABU Schuh & Marketing GmbH: “Confidence is not a sure -fire success – it arises when we tackle together. Our fair has impressively showed how much energy is in this industry: fully booked halls, full fashion shows, enormous encouragement for our workshops and services. I am particularly proud that we – despite the tuned of the industry – with real added value, closeness and practice. Look forward to the future. “
