As the Creditreform creditor protection association reports, 264 creditors and eight employees are affected by the bankruptcy. The liabilities therefore amount to almost three million euros. Mag. Helmut Naschberger was appointed as an insolvency consultant.
The company develops and sells slippers for women, men and children and, according to their own information, positions itself in the premium segment. “With an annual paragraph of around 150,000 pairs of shoes – mostly in the infancy segment – you have a solid market position in the European premium sector,” said Creditreform. A lack of diversification and digitization apparently led to a strong dependence on the German business-to-business market, coupled with a margin that is too low. In addition, the persistently tense economic situation in the shoe retail.
The company intends to continue the business. A renovation plan should be created if possible.
As of July 1, 2025, the previous managing director of Living Kitzbühel, Julian Hermsdorf, resigned his mandate. Despite operational progress, the company continues to be faced with structural challenges, which, according to Hermsdorf, were outside of its direct sphere of influence. After careful consideration, he decided to resign from the position of the managing director.
