Does the difficult year 2025 end in concise? The accrued minus of 2.5 (Hachmeister + Partner panel) in mind, the shoe trade started in autumn. And at the moment things are going quite well. This also has to do with the weather, even if some can no longer hear it. The first autumn storms and strong showers have suggested that the cork foot bed sandal finally let the cupboard to be in the closet and look for alternatives. One acts out of pure needs that – or especially the one – others want to be inspired.
As hoped for, the children’s shoe store has started in many shops. Runner and kindergarten starter have to be shoe. For this, the specialist trade is still popular starting point. And that’s a good thing. The women come with or at the latest after the children. And many of them are open to new things. Whether concept stores with a pointed range or classic specialty shops in rural areas: the demand for the new shoe trends is noticeable everywhere. There are already strong topics. The dark brown tones hit the nerve of the customers. And it’s not just sneakers who like. Traders are increasingly interested in alternatives. The sports style is not dead, there can be no question of that. But he is no longer as omnipresent as in the past seasons.
From the point of view of trade, the desire for booties and even long -shaped boots are encouraging. This results in beautiful bons that do good after the challenging last months. There is still little movement in the men’s shoe business. Many dealers are used to this and therefore not yet worried.
So there is confidence at the start of the season. Confidence, but no naivety. The shoe retailer has been perceiving that the frequency has noticeably decreased and also the lust of buying. The cost pressure increases in parallel. Not to mention the competition, whether it is called Zara or Temu. Nevertheless, the start in September shows that something works. And that’s good news.