Martínez recognizes the role of external investment, but underlines the importance of communities.
Joyce, from BTC, such, asks to attract entrepreneurs with cooperation -based speeches.
Roman Martínez, co -founder of the Bitcoin Beach zone in El Salvador – community located in the small coastal town of El Zonte – recently shared his vision on how BTC -based circular economy projects should be implemented.
Martínez argues that, for these initiatives to have a real impact and remain over time, “community premises must be involved and lead the project.”
In this way, the specialist warns that one of the most common mistakes is that these proposals are promoted only by people external to the communities. He believes that, although external actors can contribute value, their priorities are usually different because they often diverge from local needs and, over time, they could abandon the programs. Therefore, it emphasizes that “the premises need to lead” so that the objectives are truly sustainable.
Thus considers that the concept of circular economy based on Bitcoin implies that resources – in this case, the creation of Satoshi – remain within the same community, generating direct benefits for its members and promoting a self -sufficient economic ecosystem.
The Bitcoin Beach co -founder takes as an example the model of the community itself, pointing out that its inhabitants actively participate and benefit from the adoption of BTC in their daily life: from local businesses that accept payments in the asset until community initiatives that foster economic development.
Martínez’s central message is that Bitcoin should not simply be a financial instrument introduced from the outsidebut a piece of empowerment for local communities. In their words: «If the local community is not the center, the project will not have a true long -term relevance. BTC should be a tool to empower people, as in Bitcoin Beach, where the local population benefits directly ».
In line with this vision, on July 7, 2025, Bitcoin Beach and the Federation of Circular Economies of Bitcoin (FBCE) launched the second edition of their subsidies program, aimed at supporting initiatives that strengthen economies around BTC.
As Cryptonotics reported, the selected projects received between 0.02 and 0.05 BTC (approximately $ 2,600 to $ 5,600), depending on their consolidation level, provided that they would present a comprehensive impact plan. The call remained open until August 8, 2025.


The social aspect: make adoption safe and positive
Complementing Martínez’s vision, Joyce, known in social networks as “Bitcoinwife”, also offers practical advice to build a circular economy based on Bitcoin. According to influencer, the biggest challenge is not technical, but social: «Wallets and Lightning are easy. Make business owners feel safe, that’s the challenge.
And is that the real obstacle to the adoption of Bitcoin in a community lies in the social dimension. For the specialist, business owners can feel insecure when associating their trade with the asset for fear of customer perception or even possible criticisms of their neighbors.
Therefore, he argues that Build trust and create a safe and positive environment is essential for the BTC -based circular economy to prosper.
To reinforce her argument, the communicator highlighted The community initiative founded in like like Valley, on the island of Vancouver (Canada).
According to Joyce, «in BTC, it took measures to overcome this obstacle, making adoption feel safe, friendly and local. Merchants are not ‘running risks’, but are joining a circular economy. No one feels alone. We use a language that prioritizes the community before mentioning Bitcoin ».
He also added that If Bitcoin is presented as something radical, political or anti-system, merchants move away. On the other hand, if it communicates as local money that “maintains the value in the community” and strengthens small businesses, adoption is perceived as a cooperative, positive and even patriotic.


The content creator also highlights the importance of publicly celebrating merchants when they decide to join, so that visibility feels support and not as exposure.
«If you ignore these obstacles, adoption stagnates. If you plan, you can make merchants feel safe, supported and even proud to quote on the stock market in your community … Circular economies are where Bitcoin ceases to be a theory and begins to shape the world with hard money, ”said Joyce.
Both Bitcoin Beach’s experience in El Salvador and Lock Valley in Canada reflect that The success of a circular economy does not depend only on technology, but on the strength of the community that sustains it.
Martínez and Joyce agree that, when local inhabitants assume leadership and manage to create a positive environment, which arises goes beyond a simple financial model: an ecosystem is constructed that drives self -sufficiency, strengthens resilience and feels the basis for a long -term sustainable development.
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