James “Jimmy” Donaldson, known worldwide as MrBeast on YouTube for having the channel with the largest number of subscribers (more than 445 million), has initiated a formal process to expand his commercial operation into the digital finance sector including cryptocurrency services.
On October 13 of this year, Beast Holdings LLC filed a trademark application for “MrBeast Financial” with the United States Patent and Trademark Office (USPTO). The application states the intention to launch a comprehensive financial services platform.
The documentation presented describes a Software as a Service (SAAS) type platform and a downloadable mobile application with a wide range of capabilities, among which cryptocurrency services such as exchange, payment processing and intermediation operations with decentralized exchanges (DEX) stand out.
In addition to what was mentioned above, MrBeast Financial would also offer online banking servicescash advance services, asset management, consulting and financial advice, among others.
This move has the potential to inject new users into the digital asset sector. The USPTO’s trademark evaluation process is expected to begin in mid-2026, with a possible resolution by the end of that year.
MrBeast’s interest in digital assets is not recent. Prior to the “MrBeast Financial” request, the YouTuber faced an investigation for alleged “pump-and-dump” operations. These allegations, derived from an on-chain analysis that we previously reviewed in CriptoNoticias, indicate that Donaldson would have used his considerable influence to promote several low-cap cryptocurrency tokens.
It is estimated that, through these campaigns, MrBeast obtained profits exceeding 10 million dollars. The reported pattern indicates that, after the sale of the tokens by the YouTuber during trading peaks, the prices of said assets plummeted drastically, with drops of up to 90%. This history of participating in the cryptocurrency market with detrimental results for retail investors adds an element of critical analysis to its move to launch a financial platform.