A restaurant in Bitcoin Beach is the first in El Salvador to use BTC as a store of value.
La Cajita Kitchen shows organic adoption of BTC in El Salvador, despite the regulatory change.
A restaurant in the area known as Bitcoin Beach in El Salvador, in the town of El Zonte, began buying bitcoin (BTC) on a recurring basis to keep it as a strategic reserve asset, according to financial advisor and bitcoiner Max Keizer.
With this decision, the establishment, called La Cajita Kitchen, becomes the first restaurant in El Salvador to adopt a corporate bitcoin treasury policy through purchases.
The maneuver seeks to protect long-term operating capital against inflation and the devaluation of the dollar, replicating on a local scale the model of giants such as Strategy, which today holds more than 660,000 BTC.
This decision occurs almost four years after El Salvador adopted bitcoin as legal tender on par with the position occupied by the dollar. Although, this context changed in January 2025, when the country eliminated the obligation to accept it to secure a loan of 1.4 billion dollars with the International Monetary Fund (IMF), making its acceptance voluntary.
Despite such a panorama, La Cajita Kitchen’s bitcoin reserve shows an organic evolution in El Zonte, where businesses can take the definitive step of receiving payments in BTC at manage your treasury strategicallybased on the currency created by Satoshi Nakamoto.
The phenomenon is not exclusive to Central America. In June 2025, the Spanish coffee chain Vanadi announced the purchase of bitcoin, currently reaching 119 BTC in your balance (more than 11 million dollars). With this, it positioned itself as the fifth company of Spanish-speaking origin with the largest holdings, only behind OranjeBTC, Bitfarms, Méliuz and Mercado Libre.
What happened in El Zonte confirms that the use of bitcoin as a store of value has ceased to be a strategy only for business giants, now extending to restaurants and tourist venues in the region.