The American exchange Coinbase presented yesterday, December 17, a new targeted tool that allows the creation and issuance of stablecoins for businesses and brands under its technological infrastructure. This as part of a comprehensive platform update.
The central proposal of this service is offer a seamless issuance solution where the issuer can integrate its corporate identity into each transaction carried out within the network, exposed Alec Lovett, head of infrastructure products at Coinbase.
These branded stablecoins are backed by collateral on a one-to-one basis, which is held directly by Coinbase to ensure parity.
A fundamental element of this system is that the assets are backed by the USDC stablecoin. In addition to custody, the exchange promises that organizations will be able to generate rewards for the activity generated with their digital assetstaking advantage of the economic conditions of its infrastructure to maximize the performance of the balance sheets.
Interoperability between different networks is another of the pillars of this launch, which makes it easier for stablecoins to circulate fluidly between various blockchains.
Coinbase makes its global distribution network available to its clients to scale the use of these new assets. Currently, partners such as the Solflare wallet, the Flipcash payments app and the R2 financial services platform are working on implementing their own custom stablecoinswhich are expected to hit the market in the coming months.
As reported by CriptoNoticias, the exchange also presented access to hundreds of stocks and exchange-traded funds (ETFs), has integrated prediction markets in collaboration with the company Kalshi and will soon be available a tool designed for real-world asset management (RWA).