Mercado Libre announced that as of April 17, 2026, it will stop operating its Mercado Coin cryptocurrency. The e-commerce giant communicated the decision through a notification and an email to Mercado Pago users.
This asset was launched in 2022 to reward purchases made by customers within its platform in Brazil. The decline of Mercado Coin meansaccording to press reports, that users They will no longer be able to buy, sell or receive cashback with this tokenmarking the end of its usefulness within the ecosystem.
However, those who still have tokens will be able to sell them, spend them as credit or wait for their automatic conversion to the local currency.
Until now, Free market has not published an official reason Explain why you have decided to cancel Mercado Coin. CriptoNoticias contacted the company and is awaiting responses.
Mercado Coin, based on Ethereum’s ERC-20 standard, allowed users in Brazil receive rewards for your purchasesreuse them in future purchases or sell them through the Mercado Pago application, operating in alliance with the Ripio exchange, as reported by CriptoNoticias.
It is worth noting that, although the drop in the cryptocurrency puts an end to this loyalty program, Mercado Libre maintains its exposure to the cryptocurrency sector in Brazil and other parts of Latin America: continues to support transfers with stablecoins and allows token trading through Mercado Pago. Furthermore, the company owns 570.4 bitcoin (BTC) on its balance sheet.