The prominent organizers themselves could also be named Best Brands: NIQ/GfK, Seven One Entertainment Group, Markenverband, Die Zeit, RMS, Handelsblatt, Media Impact, WallDecaux and the Serviceplan Group want to put the best brands in the spotlight with the Best Brands Award .
The basis for the awards in four categories is a comprehensive, representative study by NIQ/GfK, which evaluates brands based on two crucial criteria: their economic success and the emotional resonance among consumers. The winners are not chosen by a jury, but by the consumers themselves.
In addition to the “Best Brand Overall”, consumers’ most popular brands from certain areas of life are chosen. This year the “Best Employer Brand”, “Best Brand Gen Z Food & Beverage” and “Best Brand Luxury” will be honored.
In the “Best Brand Overall” category, Adidas is one of the winners alongside Apple, Bosch and Coca-Cola. In the luxury sector, watch and automobile brands are at the forefront.
On the evening of February 26, 2025, the winners of the four categories and the other placements will be honored at the awards ceremony in Munich. Former Finnish Prime Minister Sanna Marin will open the evening with a keynote on the topic “Leading together: Shaping a resilient future for the next generation”. Another program highlight is the appearance of the German musician and producer Fritz Kalkbrenner. The evening will be hosted by presenter and journalist Linda Zervakis.