Puma Announces Preliminary Fourth Quarter and Full Year 2024 Results. In the past year, currency-adjusted sales grew by 4.4% to 8.9 billion euros (+2.5% in the reporting currency, the euro) and were therefore in line with the outlook. At 622 million, EBIT was exactly at the level of the previous year, and the EBIT margin was 7.1%. At €282 million, the consolidated result was below the previous year’s level (2023: €305 million) and below expectations. This is primarily due to higher net interest expense and higher earnings for non-controlling interests.
In the fourth quarter there was sales growth of 9.8% to 2.3 billion euros (+2.5% in the reporting currency, the euro). The EBIT (2024: 109 million euros; 2023: 94 million euros) and the consolidated result (2024: 24 million euros; 2023: 1 million euros) were also above the level of the previous year’s quarter. However, they were still below expectations. Puma therefore announced the Nextlevel cost efficiency program, with which Puma primarily wants to increase the EBIT margin. The goal is to achieve an EBIT margin of 8.5% by 2027.
