Hoka introduces the new Speed Loafer with which a new shoe type for Hoka is put into the range. The Speed Loafer is a cross between loafer and sports shoe and is supposed to combine elegance with trail-inspired performance. The silhouette is that of a tassel loaf that lies on a trail sole. The upper is made of leather and suede, the shoe is also equipped with the SpeedgoAT 5-medium-coal design for damping and support as well as the vibram megagrip outsole with traction lug and an improved tunnel shape for traction on any surface. From January 31, 2025, the shoe is available for 190 euros in the Hoka online shop and from selected Hoka dealers.
The crossing made of sporty shoe and loafer last dared to dare New Balance with the 1906l at the end of 2024. In the shoe courier interview with Christopher Blumenthal, founder of the sneaker platform Dead, he recently rated it as extremely successful and possible signs of an emerging trend.