Who has the best social media team? Deichmann wants to find out in a new format. For this purpose, the Essen branchist organizes a new live gaming show: At “Beat the Brand”, teams of different brands are to prove themselves in “entertaining actions” to find out who deserves the title of “Social Media Number 1”. The trigger for the campaign is the regular competition among the brands, which are mainly carried out on the Tikok platform. With the new live format, these interactions are to be used in order to generate long-term target group-friendly content for social media communities. In front of over 300 spectators, six teams of five will assert themselves against each other in a 90-minute live event in a 90-minute live event and “make the Like buttons and comment columns glow”. The event is broadcast on social media platforms such as Tiktok, Instagram, YouTube and Twitch.
In addition to Deichmann, the Aldi Süd, Oreo, Condor, Glückspilz and classified ads were announced as participants. “We wanted to compete against brands that, like us, live. Who understand and entertain their communities that are obvious, funny and authentic, ”says Dennis Falk, Head of Social Media at Deichmann.
Lukas Kaiser, Vice President Global Brand Competence Center at Deichmann, adds: “We have been very new, brave paths in the area of social media in recent years and have so far been very successful. This live game show is another milestone. We want to entertain with innovative, target group -friendly content and at the same time generate maximum reach and commitment. ”
Deichmann starts a live show in which Brands can assert themselves when it comes to social media. (Photo: Deichmann)
Deichmann starts a live show in which Brands can assert themselves when it comes to social media. (Photo: Deichmann)
Deichmann starts a live show in which Brands can assert themselves when it comes to social media. (Photo: Deichmann)
Deichmann starts a live show in which Brands can assert themselves when it comes to social media. (Photo: Deichmann)
