The new political toolbox is intended to serve the EU to ensure fair competition for everyone and more product safety. Above all, international online trading concerns the points contained therein, for example with an acceleration and coordination of customs, or an expansion of the digital product pass and the development of a circular economy law.
However, the trade association Germany, which basically sees progress in the “toolbox”, fears the latter additional bureaucracy that mainly meet European trading companies. “The European Commission has taken an important step today to ensure fair competition in competition with platforms and trading companies from third countries,” says Stephan Tromp, deputy HDE general manager. “In the European internal market, the same rules must finally apply to all market participants. Providers such as Temu and Shein are no longer allowed to get away with rule breaks. The demands of the trade have now also been heard at the EU level. ”However, the European Commission should not lose sight of the real goal, Tromp continues. “In her toolbox, she already shoots this out in some places. The European Commission has decided to devote itself to the long overdue deregulation in the next few years. She has to stick to that now. “
Alien Mulyk, Head of Public Affairs Europa & International at BEVHalso welcomes the paper, but demands more accuracy. “The EU follows what we have been demanding for a long time. New laws are not needed, instead existing rules have to be enforced more effectively to ensure fair competition. She finally makes you serious and demands from the Member States to clarify responsibilities as well as more coordination and digital networking in order to proceed together against foul playing platforms from third countries in the future. “And further:” With the planned fee for all “e-commerce broadcasts” of Outside the EU that is sent directly to consumers, the Commission also punishes dealers who adhere to our rules. The EU says that it appreciates innovations in e-commerce. Future business models of domestic retailers who, for example, only produce abroad when ordered to avoid waste and overhangs would be hindered. The EU must now specify as soon as possible how it wants to design the new package fee without discrimination. The planned definition of the responsible person in the sense of the customs code design (“Deemed Importers”) must also be clarified. “
