In 2024, the sports shoe manufacturer Asics implemented 678.5 billion Japanese yen (EUR 4.28 billion). That is an increase of 18.9% at the previous year’s value of 570.4 billion yen (3.60 billion euros). The gross profit has increased by 27.6% from 296.8 billion yen (EUR 1.87 billion) to 378.8 billion yen (2.39 billion euros), the gross margin from 52.0% to 55, 8%. The operating profit almost doubled from 54.2 billion yen (EUR 340 million) to 100.1 billion yen (EUR 630 million). The operational margin has also increased from 9.5% to 14.8%.
The company has grown in all markets, the greatest growth was recorded in the Japan home market (+23.5%). Asics grew in two digits in Europe (+14.1%) and Greater China (+19.3%). The brand also developed positively in North America (+8.3%).
For 2025, ASICS predicts another operating profit plus from 19.9% to the 120 billion yen. (758 million euros) The operational margin would increase to 15.4%.