The men’s fashion specialist Hirmer announces a new management for his trade division: In the future, the brands Hirmer Stamhaus, Hirmer Great Sizes and Eckerle will be responsible for the management duo Ulrich Hirmer and Gerhard Kränzle. Jens Beukema and David Thomas also complement the duo by two authorized signatory. The logistics and service company Hirmer Eckerle Service will continue to be managed by Clemens Ode as managing director. The previous managing directors Daniel Kanis and Andreas Bernkopf will leave the company in the course of the transformation process.
The company is intensifying its transformation process, according to the company. A slim organization with flat hierarchies should ensure short distances, quick decision -making and quick implementation and create synergies. The company wants to further increase its competitiveness with this decision.
“We focus completely on the strength of our group with its three strong brands, which successfully serve very different segments in men’s fashion,” says Ulrich Hirmer. “With an optimally coordinated strategy, structures and processes, we become even more attractive for our business partners, our employees and, last but not least, our customers. This is how we gain clout and will improve our market position. “
Gerhard Kränzle adds: “This strong management team will pull together and thus raise the entire potential of Hirmer trade as the leading men’s fashion specialist in Germany. With the measures initiated, we will soon make change and development noticeable and visible. Shareholders and management work hand in hand on this future strategy. I look forward to working with Ulrich Hirmer. “
