According to Joe Nimble, the 54-year-old Ingo Kruck combines sporting passion with two decades of expertise in journalism and marketing. It is intended to drive the marketing strategy of the running shoe provider, which, among other things, pursues the concept of the wide toe box. “I have been passionate about the mountains for many years – the topic of performance running is therefore not only very important to me professionally, but also personally,” says Kruck. “At Joe Nimble I can bring both worlds together: my marketing experience and my love for running.”
Born in Lower Saxony, Chief Marketing Officer was most recently at the Braunschweig brand distributor ACS, who, among other things, holds exclusive sales rights in German-speaking countries for brands such as Topeezy Athletic or Squeezy Sports Nutrition and is responsible for brand structure as well as sales through specialist shops and e-commerce. Previously, Kruck, as Head of Editorial, was responsible for the content of portals such as Procycling.de and bicycle News. At IDG Tech Media, he also led large relaunch projects with a focus on content, user experience and SEO. He now wants to contribute his editorial and technical expertise in the sports and lifestyle area to Joe Nimble.
In his new role, Kruck is to further sharpen the brand positioning of the running shoe brand, bind the community closer to the brand and set new impulses in the areas of Education and dealer communication. His area of responsibility includes the strategic planning and implementation of all marketing measures.
“With Ingo Kruck we win an excellent strategist with digital DNA, but also someone who really lives Joe Nimble’s values,” says company founder Sebastian Bär. “From his own experience, he knows what runners depend on – and how to convey complex topics such as toe, toepilot or toega in need of explanation.”