Foot Lieben wants to celebrate and promote the cultural diversity of European cities for the “Summer Different – Your City” campaign in summer 2025. The sneaker retailer works with ten creative collectives from Great Britain, Spain, Italy and France. Throughout Europe, Foot easily shows the local culture with actions. Among other things, there will be events in Brighton, Marseille, Prenzlauer Berg in Berlin and in the Navigli district in Milan. Between April 14 and 18 April, a large mural in Brighton is unveiled and exhibited for three weeks.
There will also be city maps for members of the Foot Loxker Foot Loxker Foot Loxker Portal, where hidden highlights are hidden to discover the place. On Footlocker.de, the highlight models Nike Shox, New Balance 1000, Adidas Megaride and Asics Gel Quantum Kinetic are also presented for the campaign. “As an advocate of sneaker culture, Foot easily plays a central role in the movement and focuses on the communities that they shape. Our Summer Different campaign celebrates local stories from Europe’s diverse district. Europe. “Summer Different stands for our clear confession of putting cultural sovereignty into the hands of local voices and trendsetters. They define and shape the heart of sneaker culture in Europe.”