Demi-fine jewelery: Jewelry in India does not simply means jewelry. They are like relationships and emotion. The wedding bangle gives the mother, the bracelet leaves the grandmother’s cupboard. Every jewel has a memory of someone. But, now 24 carat gold is roaming around ₹ 1 lakh per 10 grams in India. If we talk about Saturday, May 10, 2025, then the price of 10 grams 24 carat gold was Rs 98,500. This means that now investing in gold, buying new jewelry and wearing them is no longer a matter of everyone.
In such a situation, a new thinking among women is quietly making its place, ‘Why should the jewel be just investment? Why not fashion? ‘ It is from here that Demi-Fine Jewelery, not to sleep completely, not only fake. A little style, a little gold, and a lot of belonging.
No longer required with style
When Palmonas’s co-founder Pallavi Mohadikar was starting her brand, there was a very simple question in her mind, “If someone is going to office every day, not getting married, or not thinking of investment, can she not wear jewel?”
His answer to his questions was, ‘He can wear it at all, but he needs such a jewel that does not get heavy on the pocket, yet he touches the heart. ” Today Pallavi’s company is selling millions of pieces every month. And she is not alone. Orders are also coming from small cities of the country like Nagpur, Ujjain, Ranchi. This is not just a trend, there is also a thinking that is changing.
What is a Demi-Fine Jewelery?
Think, a necklace that looks like gold, but it costs just a little more than expensive mobile cover. Or a ring that has a little gold, but the design should also ask friends, “Where did you take such a cute ring?” Demi-fine jewelery does exactly the same. It neither looks cheaper nor is it as expensive to empty pockets. As it turned gold nowadays.
Why is the trend of Demi-Fine Jewelery growing?
Many times people say, gold is the real jewel. Especially, talk about the older generation. But, the new generation sees the design, looks like the style. Its result is that not everything is investment. Some things also happen for themselves. ” It can also be called the story of the new -age India, where tradition and style are running together.
Demi-fine jewelery is not easy
If you talk about challenges, then trust is the biggest problem about demi-fine jewelery, trust. So far the public has not been able to fully trust it. Customers often ask, ‘Is this real or not? Will it last or not? ‘ But the brands are also ready to counter this challenge. Through beautiful videos, real stores, and mouth publicity on Instagram, they are convinced that Demi-Fine can become a new standard, not just a trend.
So is the glow of gold fading?
No way. Gold will always be the king. You understand Demi-Fine Jewelery as a little prince or princess. It is a little less precious, but equally special. DELOITTE reports that the Indian jewelery market can reach $ 155 billion by 2030. Demi-fine share in it is constantly increasing.
Now what will happen in the coming years?
Personalize design through AI, the tendency towards lab-gargia, and focus on sustainability … all of these will take Demi-Fine further. Now people are beginning to understand that the daily wearer can also be stylish, durable and affordable. And perhaps someday a mother gave her daughter a mangalsutra of Demi-Fine Jewelery and said, “I took it when I first bought something for myself. Now this is your security.”
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