It supports Nakamoto Holding that seeks to integrate Bitcoin into world financial markets.
It reflects personal commitment, and a strategy to lead a structural change in markets.
A decade ago, Ricardo Salinas built an empire with Elektra stores and Banco Azteca. Today, with a fortune of 5.2 billion dollars, it challenges the traditional financial system betting on Bitcoin (BTC), a currency that promises freedom in a world of state control.
This is the third richest man in Mexico and president of the Grupo Salinas conglomerate, who has established himself as one of Bitcoin’s most passionate defenders globally. His enthusiasm for pioneer digital currency is not new, since, for years, He has publicly promoted BTC as a shelter against inflation and the devaluation of Fiat currencies, even pointing it out as modern gold.
However, his recent participation as a key investor in Nakamoto Holdings, a firm that seeks to build the first global network of Bitcoin reserve companies and that He signed an agreement Definitive with Kindlymd, a leading provider of comprehensive health services, to start a BTC treasury strategy.
This project represents the first step towards an ecosystem of Bitcoin native companies, which covers media, advice and finance services, with the aim of accelerating the adoption and usefulness of cryptocurrency. The combined company plans to accumulate bitcoin and increase the “Bitcoin Yield” (Bitcoin per share) through capital offers, debt and other financial instruments, offering to the public market a transparent and regulated exposure centered on Bitcoin.
Together with Salinas, high profile of this fusion with Nakamoto Holding, among which is the pioneer of Bitcoin Adam Back, and other recognized characters of the ecosystem such as the exexecutive of Coinbase Balaji Srinivasan and Jihan Wu, co -founder and more recognizable face of Bitmain. With this alliance, The Mexican billionaire marks a milestone in his commitment to the ecosystem and reinforces its vision of a future in which the digital currency is a universal financial pillar.
Salinas, with a fortune estimated at 5.2 billion dollars, often publishes messages to educate your followers about Bitcoin’s benefits. In publications on social networks, he has urged his “nephews” – as he affectionately calls his audience – to buy and conserve BTC as a long -term strategy. Even at the beginning of May, he said in X that it was better to invest in Bitcoin than in real estate. And on another occasion he pointed out that Bitcoin constitutes 70% of its liquid portfolio, qualifying traditional bonds as a “terrible investment”, as reported by cryptootics.
However, the recent support of Salinas to Nakamoto Holdings raises its influence on the corporate field. And at the same time, its commitment to a financial model that transcends traditional borders, a strategy that deeply resonates with the libertarian philosophy of Salinas, who sees in the pioneering digital currency a tool to challenge state control over finance.
Bitcoin, his turn towards decentralization
Salinas’ motivation to embrace Bitcoin is also deeply linked to his personal and business context. All based on the fact that it faces a fiscal dispute with the Mexican government for 63,000 million pesos (about 3,000 million dollars).
It accuses the administration of Claudia Sheinbaum to practice “double taxation” and refuses to pay both taxes and accumulated fines. “I will pay one thing, not both,” he warned. This dispute has reinforced its critical position towards the State, which it describes as “An obstacle to individual freedom.”
Before Elektra’s crisis, Salinas said months ago he planned to withdraw the public market company in May, arguing that only 0.3% of the shares are in circulation and that they do not need public capital. “If I need to raise money, I will look for partners instead of debt or capital “he explained. This restructuring includes dividing the group into smaller units and exploring strategic associations, reflecting its pragmatic approach to recover stability.
“The State is an obstacle to individual freedom,” he said in a recent interview, defending his decision to allocate 70% of his liquid portfolio to BTC and the rest to gold and mining companies, moving away from traditional financial instruments.
Uncle Richie shows Bitcoin for economic freedom
In addition, Salinas’s position is aligned with his activism for economic freedom, a recurring theme in his public speech. Through its “Uncle Richie” platform in X, where it has 2 million followers, and its University of La Libertad, opened in 2023, promotes libertarian ideas and educates about Bitcoin’s potential to empower individuals.
His admiration for leaders such as Nayib Bukele, who promoted the adoption of Bitcoin in El Salvador, and Javier Milei, president of Argentina, reinforces his belief in economic models that prioritize autonomy. In fact, Banco Azteca, part of Grupo Salinas, sponsored a golf event in El Salvador that attracted investors in BTC, evidencing their commitment to the expansion of the ecosystem.
The support of Salinas to Nakamoto Holdings also connects it with a global network of innovators who share their vision. They are figures that, together with Salinas, bet on a future in which Bitcoin is more than an investment, better a financial standard.
This collaboration not only amplifies the influence of Salinas, but also It positions Mexico as a relevant actor in the corporate adoption of digital assetsat a time when the region faces economic challenges such as inflation and the shortage of dollars.
In short, Ricardo Salinas has become a firm defender of Bitcoin for a combination of factors, taking into account his libertarian philosophy, which rejects state control; the financial difficulties of Grupo Elektra and its dispute with the Mexican government; as well as its conviction that the invention of Satoshi Nakamoto is a solution to the instability of the Fíat currencies.
Its investment in Kindlymd and the fusion of this with Nakamoto Holdings, together with its activism in social networks, reflect a personal commitment, and a strategy to lead a structural change in financial markets. For Salinas, Bitcoin is not just a currency, rather it is a symbol of resistance and economic freedom that has the potential to redefine the future of Mexico and the world.
