Sam is part of an interactive campaign with which the membrane manufacturer wants to clearly convey the properties that Sympatex brings to the shoe sector. The membrane is 100% recyclable, climate-neutral and free of PFAS, the so-called “forever chemicals” that can no longer be broken down. Through a playful and educational presentation of the message, the campaign aims to highlight the sustainability aspect of Sympatex and at the same time increase awareness of the membrane among consumers. For this purpose, children’s book illustrator Bine Penz developed little Sam, who presents a pair of Velcro booties with a Sympatex membrane in an orange rain jacket. Retailers can use the motifs in various designs at the point of sale. There are also digital materials that are intended to appeal to families.
Sam advertises Sympatex – schuhcourier
