Seek is completely restructuring its concept. Instead of hosting a trade fair, the brand is launching a concept reminiscent of an order center and moving into a five-story location on Oranienstrasse in Berlin-Kreuzberg. This district best represents the cultures and character of the city, which is why Seek has looked for a new home here. Each floor is approximately 600 square meters and has open spaces and smaller rooms.
In the coming A/W order round, Seek will be open from the beginning of January to mid-February, starting before the start of the first European trade fair and then extending beyond Berlin Fashion Week (January 31, 2025 to February 3, 2025). The company will act as a landlord, communicator and consultant and offer brands and agencies the opportunity to organize individual appointments with customers, partners and content creators.
