The Borussia Dortmund professional team is made available for a selection of denim fashion as lifestyle clothing. The central element of the cooperation is the common commitment of both partners to sustainability and social responsibility, says Guess Jeans. Compliance with social standards is a foundation of the partnership.
The Guess Jeans brand focuses on cooperation with a traditional brand like BVB. As a company with American roots, Guess is looking forward to announcing the partnership in the run-up to the World Cup. This will take place in the USA from June 14 to July 13. Borussia Dortmund is one of 32 participants and starts the competition on June 17th. Nicolai Marciano, Chief New Business and Development Officer from Guess Jeans, emphasizes: “The partnership with Borussia Dortmund offers Guess an excellent platform to present our brand in the context of one of the most prestigious football tournaments in the world. We are proud to equip the BVB team and share the values of the association, especially with regard to responsible corporate. Great potential in this collaboration and we look forward to the tournament in the USA. ”
