Blundstone wants to appeal to end consumers worldwide

Blundstone launches global consumer campaign “Well Worn”. In this, people like Blundstone Boots should accompany them in their everyday lives. The testimonials include journalist Marina van Zeller, pop musician Fontine, actor Lee Chun-hee, distiller Ryan Hartsborn and travel journalists Elisa and Luca. A competition was launched on October 21st in which end consumers can tell a story about a signature boat from their hometown in 25 words. The winners will then have the opportunity to design this boat in collaboration with the design team. Adam Blake, Joint CEO Blundstone, describes: “The winners will be able to personalize one of our boots and create something unique. The personalized winning boots are ready for the next adventure – ready to conquer the world and create memories.”