German International Broadcaster Deutush Vale announced on Friday that Barbara Masing would replace Peter Limberg on 1 October 2025 as Director General of the company.
“I am thrilled to appoint Barbara Masing as the next Director General as the DW Broadcasting Council Chairman and its selection committee chairman and chairman of its selection committee.” “She not only brings top level leadership and journalism expertise, but also requires strategic foresight to keep the German well in a challenging global media environment.
As Managing Director for Business Administration, massage is important To streamline the organization along with DW programming, Justan said, who stressed that “he really needs leader Deutush Velle to strengthen his role as a reliable, independent global voice for democracy and freedom.”
Thanks to the council for his trust in his leadership on a large scale and for the opportunity to help shape the future of DW.
“Fact-based, reliable journalism is our most valuable asset and it is now more important, in the AI-Manipulated materials and the time of disintegration, as much as it has ever been,” menstruating said on Friday.
A ‘strong voice of freedom’
Achim Durks, Deputy Director of DW Advisory Board, praised the success of Masing in the expansion and reorganization of DW activities and promised to work with him to ensure that DW remains a relevant voice “in the world a relevant voice in the world, providing people” Geopolitically challenging time “.
Wolfram Wimer, Commissioner of Culture and Media, Government of German, said to massage as an “experienced manager” who knows how to modernize DW.
“In the time of war, when democracy is attacking everywhere, when authority is largely, it is important that there is a strong voice of freedom. And it is at home in DW,” said Wemer.
Barbara Massage will be the first woman to lead DW
A fully qualified lawyer, Malling joined the DW in 2006 and became part of its management team in 2014 after working as a manufacturer for German public broadcaster ARD in 2014 and Franco-German Broadcaster Art.
Malling, who is among others, holds positions in the advisory boards for Bon’s International Bethowenfest and University Hospital Bonn, will become the first woman to lead DW since its inception on May 3, 1953.
Massage during its career has focused on digital changes, organizational culture and stability.
The nomination of Masing was revealed after a unanimous decision by the Seven-member selection committee of the Broadcasting Council.
She will replace the outgoing Director General Peter Limbberg, who declared her retirement in September 2024 after assuming office since 2013.
The role of Director General in DW
The Director General is responsible for conducting and coordinating strategic and operating activities of DW in close collaboration with its governing bodies.
Agreements for the DW Act, Director General should be selected through a secret voting by the Broadcasting Council for a period of six years. Re-election is allowed to be re-allowed to the post, and a two-thirds majority are required for appointment.
DW is the international broadcaster of Germany And provides news and information in 32 languages around the world with TV, online and radio services, which reaches 320 million users every week and Employs about 4,000 people from 140 different countries.
The work of DW focuses on the discovery of freedom and human rights, democracy and law, world trade and social justice, health education and environmental protection, technology and innovation.
