At the start of the European Championship, Adidas sends a new film as part of the You Got this. The film addresses rivalry and competition between Europe’s top players and is intended to inspire to constantly improve. There are players such as Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Wälti and Stina Blackstenius. DFB player Jule Brand says: “Competition gets the best out of us and is such an important factor to achieve high performance levels and to move the limits of women’s football further. I personally use it as a motivation to become a better professional in addition to the square. That is what I love about the top games-it enables me to learn from the best week after week-but also from those on the other side of the square do extraordinary. “
Adidas is a supplier of six participants: Germany, Belgium, Italy, Sweden, Spain and Wales. The company also provides the game ball and has presented a new soccer shoe that was released in June. The F50 Spark fusion is specially tailored to the physical needs of women and is fairly meet the requirements of modern women’s football. According to Adida’s largest data pool, the F50 Sparkfusion is available for the size and anatomy of women’s feet.
Under the leadership of the Adidas Innovation team, more than a decade of existing foot anatomical data from football players from different play strengths have been incorporated into the development. They were supplemented by extensive new scans and detailed qualitative feedback as well as tests with the current athletes. The new strips are to be adapted to the generally narrower heel, the higher foot vault and more volume in the midfoot area in women.
