The ZR sales Sabu Schuh & Marketing GmbH fell by 10.1% to EUR 335.1 million in 2024. In 2023, a record result was achieved with EUR 372.7 million. “The income from the central regulation essentially corresponds to the planned percentage amounts,” Rau classifies. The reduced sales are due to the high existence situation among the dealers from the second half of 2023 and the associated careful order behavior. The negative economic overall development also affected the volume. The reimbursement of intersing was much higher than planned due to good sports sales of the connection houses. The Equity capital fell by 14.3% to EUR 1.8 million (2023: 2.1 million euros). The Annual surplus fell by 28% to EUR 0.72 million in the previous year (2023: 1 million euros). The total cost was around 166,000 euros below the previous year. In 2024, EUR 3.41 million in the form of annual performance bonuses were released to the connection houses. Due to the decline in sales, the amount of the distributions has also decreased. In 2023, the value was still EUR 4.04 million.
As a new service, the knowledge world has established itself in 2024, according to Rau: “Over 300 accounts from shoehouses are already using the platform. Also as partners on board, around 30 of the most renowned shoe stamps are also used. We all have the goal of implementing employee qualification easily, efficiently and sustainably.” The promotion of the world of knowledge has been extended. By the end of 2025, Sabu continues to take over one account. The grouping group also announced further new services for SABU members who are to be added this summer. Members of business items will be able to order through the SABU advantage world. With the SABU marketing portal, members can plan actions and customize campaigns alone or with the support of business partners. There should be a first glimpse during the Sabu fair on August 15 and 16 in Heilbronn. On November 25th and 26th there will be a digital forum trade again this year.
