Veja Opens The Store In Los Angeles

The proximity to the ocean and the urban surroundings are reflected in the new store, which was opened on June 30th, the architectural studio Owiu (only way is up) designed a minimalistic space that is to be based on the Californian coastal landscape. Clear lines and natural materials result in a reduced room concept inspired by nature.

Inside the store there is a shoemaker workshop that repairs old Veja models-but also shoes from other brands. This service is said to be an example of the brand’s commitment to extend the life cycle of sneakers. In a city that is often known for its excessive consumption, this offer is intended to set a sign against disposable mentality.

With the location in a historic building that still adorns an old “carnation” sign today, Veja wants to convey authenticity and local connection and not only create a sales area, but also create a meeting place.