The revised design is specially tailored to digital requirements and is intended to strengthen the international recognition of the brand. At the same time, it remains connected to local markets.
The new appearance dispenses with 3D effects and relies on reduced, modern typography. The red tone was also adjusted to enable a more uniform and more contemporary appearance. The aim is to adapt the visual identity of the over 2,300 traders in 17 countries to the current brand positioning.
The rollout takes place gradually by the respective country organizations. The adaptation of the logo is understood as part of a continuous development of Sport 2000, which reacts to changed requirements in the market and in the communication environment.
