The French football club Paris Saint-Germain (PSG) and its new “Official Culture & Community Partner” Snipes set an example at the most recent home game: in the 1-0 win against Lens, the PSG players wore a special jersey with a homage to the local one Culture. The names of numerous personalities who shape Parisian culture and the network of both partners have been integrated into the Snipes logo on the back.
With this campaign, Snipes celebrates the start of the three-year partnership with PSG while recognizing the people who are active in their communities every day and make a difference. “It’s important to us to be locally anchored and to give something back to our communities,” explains Simon Bus, Head of Communications & Entertainment at Snipes.
PSG and Snipes plan to further expand their joint social initiatives through programs such as “PSG For Communities” and “Snipes Serves”. This includes the “Snipes Tour”, which has already started, and offers young people from the Île-de-France special stadium experiences. In addition, both partners are working to anchor hip-hop culture more firmly in the educational sector and to open up new perspectives for young people from difficult backgrounds. “We share the vision of supporting young people in need and promoting our values of education and inclusion,” emphasizes Fabien Allègre, Vice President of “PSG For Communities”.
Snipes and Paris Saint-Germain’s shared jersey contains a secret message. (Photo: Snipes)
Snipes and Paris Saint-Germain’s shared jersey contains a secret message. (Photo: Snipes)
Snipes and Paris Saint-Germain’s shared jersey contains a secret message. (Photo: Snipes)
Snipes and Paris Saint-Germain’s shared jersey contains a secret message. (Photo: Snipes)
