The SABU fair will take place on August 15 and 16, 2025 in the Redblue event center of Intersport in Heilbronn. According to the group group, the exhibitor area is fully booked again: around 180 brands from the areas of shoes, accessories, fashion and venues present their collections for the spring/summer season 2026, including ARA, Gabor, Tamaris, Lowa, Ricosta, Lloyd, Ecco and Waldläufer.
The Sabu fashion show is a traditional part of the supporting program. This time the trends of the next season will be presented by dancing models. It will take place on Friday at 11 a.m. and 6 p.m. and on Saturday at 11 a.m. There will also be two workshops again. On August 15th, participants will find and tie impulses on the subject of personnel under the title “The Perfect Match”. On August 15th and August 16, the workshop “Ki instead of headaches” will take place. It should be about practical AI opportunities from social media to business.
There is a premiere with the presentation of the new SABU marketing portal. It has already been announced at the Sabu General Assembly. In the future, the portal will serve as a central platform for marketing planning, action materials and POS campaigns. In addition to the current marketing campaign around Tamaris, forest runners, Gabor and Rieker, the trade fair guests also benefit from all SABU programs for improved condition directly on site. The SABU lounge will provide advice on the topics of operating counseling, digitization, marketing, further education and personnel work. The program will be rounded off by the SABU summer festival on Friday evening with aperol and exchange.
